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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. of a website’s content drives more than 50% of its traffic. (

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Social Media Metrics for Small Business

Proactive Report

Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. You have to respond.

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What is attribution modeling for social media marketing?

Sprout Social

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. She clicks on one of those ads, doesn’t purchase yet but signs up for the newsletter. What is attribution modeling?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Running a social media program without metrics is like driving a car with no gauges. Make the action fit the content. Experiment.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |.

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