Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics. It looks like a typo, but it’s a thing.

Metrics 183

Metrics Cost Instagram Examples 183

The Social Media Hat

MARCH 24, 2024

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

Metrics 78

Metrics Social Media Engagement 78

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics. ” You’ll see seven metrics… What the Metrics Mean. .” ” (This metric is in development). .”

Metrics 193

Metrics Facebook Advertising Report 193

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. You should now see totals for all metrics. What Can You Do?

Metrics 198

Metrics Facebook Campaign Report 198

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

Metrics 107

Metrics Examples Marketing Sentiment 107

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 97

Metrics Influencer Marketing Survey 97

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 210

Metrics Construction How To Facebook 210

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. If you use software to execute your employee advocacy program , this metric should already be available.

Metrics 136

Metrics B2B Software Social Media 136

Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Since this metric is measured using a viewer’s unique IP address, no duplicates are counted.

Metrics 191

Metrics Content Marketing ROI 191

Awario

OCTOBER 3, 2022

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs.

Metrics 121

Metrics How To 121

Audiense

SEPTEMBER 1, 2021

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

B2B 170

B2B Metrics 170

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98

Metrics Analytics YouTube Price 98

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 148

Metrics Construction How To Facebook 148

Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 129

Metrics Video Brands Facebook 129

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You may now with custom metrics.

Metrics 165

Metrics Report Facebook How To 165

Keyhole.co

FEBRUARY 8, 2024

As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Social Media Today

SEPTEMBER 21, 2020

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion.

Hashtag 218

Hashtag Metrics Facebook List 218

Sprout Social

JUNE 28, 2023

You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for. From there, select the Reel you’d like to view metrics for. Tap through to the Story you’d like to report on.

Metrics 99

Metrics Instagram How To Patterns 99

Social Media Today

JUNE 8, 2020

Ensure you're tracking the right metrics that align with your business success - here are some tips.

Metrics 218

Metrics Marketing Tips 218

Keyhole.co

JANUARY 9, 2024

Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 136

ROI Metrics HootSuite CPC 136

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162

Metrics Facebook Sample Samples 162

Social Media Today

NOVEMBER 12, 2020

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.

Metrics 218

Metrics Advertising LinkedIn Report 218

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Social Media Today

JULY 9, 2020

YouTube's adding a new metric to provide more transparency over how much money creators are making from their videos.

Metrics 217

Metrics YouTube Video 217

Oktopost

NOVEMBER 28, 2022

To help you, we’ve put together a list of six ways to improve your B2B engagement metrics and close more deals. In B2B, engagement is typically measured by metrics, and these are some of the most significant ones: Customer acquisition cost: This measures how much it costs to acquire a new customer. Quick Jump Links.

B2B 86

B2B Metrics Engagement Data 86

Social Media Today

NOVEMBER 10, 2020

Google has confirmed that its Core Web Vitals metrics will influence a page's search rank from May 2021.

Metrics 218

Metrics Google Influencer 218

Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

Metrics 130

Metrics Social Media Guidelines Strategy 130

Social Media Today

AUGUST 23, 2022

The new metrics will provide more insight into how people are viewing your video ads.

Metrics 148

Metrics Video Campaign Google 148

Social Media Today

DECEMBER 16, 2020

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.

Reddit 218

Reddit Metrics 218

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. Both the placement formats and the metrics by which you will evaluate effectiveness depend on this choice.

Metrics 52

Metrics Influencer Campaign CPA 52

Amy Porterfield

JULY 6, 2023

Listen on… The marketing metric breakdown: What’s important to track (& why) I’ll be honest — I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. Learn Which Ones I Track & Why appeared first on Amy Porterfield | Online Marketing Expert.

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Metrics Marketing Data Team 56