Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 164

Marketing Exercises Comparison Software 164

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. Are media impressions a useless metric? What are your thoughts?

Metrics 138

Metrics Feed Reader Banking Report 138

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. Are media impressions a useless metric? What are your thoughts?

Metrics 113

Metrics Feed Reader Banking Report 113

Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

JANUARY 1, 2013

This will take constantly being aware of my processes, staying focused on the most important project(s) at any given time, having success metrics and setting achievable timelines. I’m proud of what was accomplished in 2012 but I want to make 2013 beg for mercy. Much of this I have already been working on as we wound down 2012.

Upcoming 164

Upcoming Project Process Curation 164

Justin Levy

JANUARY 1, 2013

This will take constantly being aware of my processes, staying focused on the most important project(s) at any given time, having success metrics and setting achievable timelines. I’m proud of what was accomplished in 2012 but I want to make 2013 beg for mercy. Much of this I have already been working on as we wound down 2012.

Upcoming 113

Upcoming Project Process Curation 113

Justin Levy

JUNE 21, 2010

Besides using this command center to monitor the social web, Gatorade is also using it for more traditional digital marketing metrics such as monitoring the optimization of landing pages, trying to increase engagement on their sites and reduce the exit rate. Want to get an inside peak at Gatorade’s Social Media Command Center?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Justin Levy

OCTOBER 12, 2009

Other case studies have focused on what we’ve done but not tearing apart the metrics. Outside of this conversation I had been bugging Chris to analyze my restaurant, Caminito Argentinean Steakhouse , for some time now. Chris is a genuis at analysis and analytics.

ROI 140

ROI Social Media Analysis Discount 140

Justin Levy

MAY 10, 2010

link] justinlevy I think it also highlights the importance of, first, having a strategy and then laying out definitions, objectives and success metrics. Thanks for a great post and very useful information. Without those dimensions then you won't have a sound strategy for your social media engagement.

Social Media 113

Social Media Strategy Policies RSS 113

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Motivating myself - Fitness is part of who I am. It is not a diet. It is not a short-term effort.

Foursquare 244

Foursquare Delicious Hotels Travel 244

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Motivating myself – Fitness is part of who I am. It is not a diet. It is not a short-term effort.

Foursquare 145

Foursquare Delicious Hotels Travel 145

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. What area do marketers overlook but could drive the biggest impact for their company?

Marketing 199

Marketing Publishing iPhone Badge 199

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook.

Social Media 153

Social Media Case Study Marketing Study 153

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Motivating myself – Fitness is part of who I am. It is not a diet. It is not a short-term effort.

Foursquare 100

Foursquare Delicious Hotels Travel 100

Justin Levy

JUNE 26, 2010

Change your success metrics and the advanced work to achieve those metrics. If so, you must define what success actually is ahead of time so that you can measure against it. It’s hard to do advanced work for something you can’t measure. Sometimes those goals change and that’s ok.

Sports 200

Sports RSS Feed Reader Eventful 200

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. What area do marketers overlook but could drive the biggest impact for their company?

Marketing 100

Marketing Publishing Badge iPhone 100

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. What area do marketers overlook but could drive the biggest impact for their company?

Marketing 100

Marketing Publishing iPhone Badge 100

Justin Levy

JUNE 3, 2012

Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Therefore break it into specific micro-tasks that will help you to feel accomplished and make the project less daunting.

Project 234

Project Products Analytics List 234

Justin Levy

JUNE 3, 2012

Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Therefore break it into specific micro-tasks that will help you to feel accomplished and make the project less daunting.

Project 176

Project Products Analytics List 176

Justin Levy

JUNE 3, 2012

Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Therefore break it into specific micro-tasks that will help you to feel accomplished and make the project less daunting.

Project 176

Project Products Analytics List 176