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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. Shill bidding, found on many auction sites such as eBay, is punishable by law and may result in fines and or prosecution.&# Flogs – aka Fake Blogs.

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Is it easy to tell if you are a scammer or straight-shooter?

Bare Feet Studios

I was approached (via several urgent phone calls over the weekend), to become an affiliate of a new web site and to also have this company make a presentation at our upcoming Social Media Club meeting. “We launched our Site 10 day’s ago and according to Alexa Rating we surpassed twitter in 3 days.&# “That was easy!&#