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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Explain your goals and establish clear guidelines for any mention of the company on social media sites. Social Events (e.g.,

Review 152
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well.

Tools 193
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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Message Boards. What Can Social Networking Do for Your Organization? How to mark sites so you and others can find them. How many times have you dug fruitlessly through the links youve saved in your browsers Favorites folder, struggling to remember how you categorized that site you wanted to remember? Be a lemming.

Tips 174
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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Limit the number of social bookmarking buttons. Add features or buttons only when it serves readers or help with blog goal. Make RSS Subscribe button prominent and make it easy to spot. Make search field easy to find. Provide drop-down menu when there are a high number of categories. Technical Stuff. Podcast Powered by podPress (v8.8).

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