article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. As you can likely imagine, monitoring the entire internet is no easy task.

article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.).

Review 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Or do they need to socialize their homeland as well? The option just doesn’t exist.

article thumbnail

The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

Throw in retargeting and it’s even more confusing and challenging, with everything from policies and technology changing constantly to new product offerings. SEOs deal with organic or “natural” search engine rankings, among other things (yes, we do a lot of other stuff other than link building and optimizing web pages).

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
article thumbnail

Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Message Boards. How to mark sites so you and others can find them. How many times have you dug fruitlessly through the links youve saved in your browsers Favorites folder, struggling to remember how you categorized that site you wanted to remember? Full list of partners and products. Learn about TechSoup Global.

Tips 174
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Consider focusing your link building tactics internally — that is, on your site. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. SEO Checklist: 60 Essential Checks Before Launching a Website : Is your site ready to be launched?

Marketing 264