Waxing UnLyrical

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Memes are also perfect for use on social sites.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Mark Schaefer offers his video response. Are Memes Really Just Slacktivism? ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? 22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Mark Schaefer offers his video response. Are Memes Really Just Slacktivism? ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? 22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

We know memes and gifs are cool. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. The cutest home video. But they’re also copyright infringement.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Short-form videos. Longer form videos. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. White papers. How-To Guides. Infographics. Case Studies. Checklists. Social media posts. Photographic images.

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Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Memes and GIFs. Very loosely: * A meme is any image or set of images , usually taken from a movie or previously published content, with words over the top. Before you criticize me in the comments, I know this is not really a meme , but it is what everyone is calling it these days. * Now you can with Canva !