The Realtime Report

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Twitter offers consulting services for Super Bowl marketers – to help convince marketers to spend money on Twitter advertising, the social platform has been offering free consulting services for large advertisers pre-Super Bowl, including detailed analysis of user data, predicting Internet memes and suggesting targeted keywords for ads (WSJ).

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Writer and analyst Kevin Allocca works with YouTube trends. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. The Viral Gold Formula. In doing so, he discovered a pretty simple formula for viral marketing.

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Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Viral success is something that is never easily explained , and thus such trends cannot be replicated or imitated. From meme pictures to “rage” videos, the app put itself at the forefront of some of the most rabid users online (namely the younger crowd). They are truly organic and usually spawn from our share-heavy culture.

Mobile 173
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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms. Social Media Campaigns #Allin or Nothing #BecauseFutbol Adidas Coca Cola Facebook Happiness Flag Hyundai McDonald''s McDonald''s Gol!

Campaign 178
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Improve Events: Post Event Follow Up Feedback

The Realtime Report

Extra credit for using a trending meme or two. .” 2-3 days post-event: Share a highlight reel video on social media, tagging attendees and encouraging them to share their favorite moments. Engage with all comments/shares. 5-7 days post-event: Send a segmented email with curated content (session recordings, slides, articles, etc.)