Adam Sherk

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Free Tools for Monitoring Hot Search Trends

Adam Sherk

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

And the number of organizations that stated they would focus less on SEO increased from 4% to 6%: While these are small changes I find the trend discouraging. There may also be a tendency for some PR pros to think that social media has reduced the need for SEO, as evidenced by the “SEO is Dead” memes that resurface from time to time.

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