Waxing UnLyrical

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Memes are also perfect for use on social sites.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Social media by definition is a space where people share ideas and information.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. The Fake Facebook Meme. This format makes it inevitable that we will not always get the big picture purely from social media.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Are Memes Really Just Slacktivism? Why: The Ice Bucket Challenge is redefining social media campaigns. Why: Life, in general, around the globe, hasn’t been much fun lately.

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Monday Roundup: The Power is Yours

Waxing UnLyrical

Grumpy Cat becomes cat-alyst for social good. Why: In this post for BusinessGrow.com , Nathan Dube shares how a simple meme and one cat were powerful enough to raise money for social good. Business Customer Service Resources Shonali Burke Social Media Weekly Roundup grumpy cat power' Write it Down.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Are Memes Really Just Slacktivism? Why: The Ice Bucket Challenge is redefining social media campaigns. Why: Life, in general, around the globe, hasn’t been much fun lately.