Direct Marketing Observations
JANUARY 25, 2012
It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. In the end, nothing necessitates that we meet though. The whole process occurred via Twitter and phone conversations. A phone conversation? It’s ambient intimacy.
Direct Marketing Observations
MAY 13, 2022
It’s not just Twitter and Facebook anymore either. Rubber, meet the road. Brands are under a microscope and social media, done right, can give them an opportunity to meet and exceed the expectations of their customers, stakeholders, and shareholders. People love stories about real people and about real things.
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Direct Marketing Observations
JANUARY 17, 2019
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. Those that were there in the early days, will be the first to admit that indeed, the times have changed for Twitter. What were they thinking?
Direct Marketing Observations
APRIL 12, 2018
If we look at Twitter for example, what does 600,000 tweets mean to you? When do they have time to take a meeting? In fact, they just might be a bot, but what we need to stop doing is calling them an influencer and relying on their influence to help our brand. There’s a better way. Look Beyond the Numbers.
Direct Marketing Observations
APRIL 12, 2018
If we look at Twitter for example, what does 600,000 tweets mean to you? When do they have time to take a meeting? You see at the end of the day, it’s all about eyeballs and traffic. If it’s “influence” that drives them, then so be it. Look Beyond the Numbers. Does that mean influence? What are they influencing?
Direct Marketing Observations
APRIL 9, 2010
Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. Choose your availability, who you share your page with and when meetings get booked. 5) Check out the funky named Goomzee.
Direct Marketing Observations
JULY 15, 2011
I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Blink…Blink…. Pure and simple.
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