Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. YouTube now adapts video player to video aspect ratio.

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API YouTube Data News 150

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Logan Paul video: How to unsubscribe from a YouTube channel. To understand just how fleeting net fame can be.check out this young YouTube star’s fall from grace.

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. How to use YouTube stories.

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Features Social Media Survey YouTube 150

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. YouTube expands test Explore tab to more devices. The test is now available across devices, and now also suggests up-and-coming YouTube creators.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

AUGUST 26, 2012

You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Betty White flogs insurance via YouTube. Gotye makes the ultimate Gotye YouTube remix. Chances are you’ve heard Gotye ‘s song a time or two. Songwriter Gotye knows about them too. Related posts: The ROI of social media.

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Remix Insurance YouTube ROI 334

Sherrilynne Starkie

NOVEMBER 8, 2018

Snap Camera integrates with apps including Twitch, YouTube, Skype, and Zoom. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. Marketers who ignore voice search in their marketing mix are being left behind. — SS.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Jun 27, 2018.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

NOVEMBER 26, 2017

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn keeps getting better and better for marketers and sales professionals. More evidence that Facebook is gunning for YouTube in the race for video content supremacy. Nov 26, 2017.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Now publish directly to LinkedIn with Vimeo.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

MARCH 9, 2018

Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. What are you doing with video in your marketing programs? Embed List. Mar 09, 2018.

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Google API Microsoft LinkedIn 123

Sherrilynne Starkie

MAY 14, 2018

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

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Influencer How To Policies Reputation 218

Sherrilynne Starkie

JULY 13, 2018

Top Five: YouTube's Fake News fight. Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. 25 million from YouTube to support online video news. Listly by Sherrilynne Starkie. Follow List. Embed List. Jul 13, 2018.

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News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MAY 4, 2013

Or is it a cynical ‘marketing ploy’ to manipulate women as means of delivering shareholder value? For the answer, look to the marketing initiative behind ‘The Axe Effect ’ which promotes Axe-branded deodorants and shower gels, and is also a Unilever brand. Related posts: YouTube introduces trends. Only time will tell.

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Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

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Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 Why is good writing important for social media success?

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Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JULY 4, 2018

The good news for marketers is that users will have a better Twitter experience and so engagement will grow. Facebook has introduced two new features to give users more information about Facebook marketers. Google Analytics has introduced a new video series on YouTube: Measure Matters. It's a must-watch for content marketers.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JUNE 12, 2018

Instagram's plan to compete with YouTube. Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. Google is still the most visited site, followed by YouTube, Reddit, and Facebook and Amazon. Follow List. Embed List. Jun 12, 2018. Jun 12, 2018.

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Reddit Facebook Compete API 133

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? But, many marketing and communications professionals struggle to make the case for including video at budgeting time. YouTube Video Reach. ” Video Marketing Statistics. Source: Facebook. .

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Video Content Statistics YouTube 307

Sherrilynne Starkie

AUGUST 21, 2018

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? But, many marketing and communications professionals struggle to make the case for including video at budgeting time. Use them in budgetary rationale and get vital video content into your marketing mix.

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Video Content Mobile Engagement 170

Sherrilynne Starkie

MARCH 18, 2018

Top Five: YouTube beats Facebook as most-used platform. Facebook, YouTube, Snapchat and Google all feature. YouTube beats out Facebook as the most widely-used social media platform. YouTube beats out Facebook as the most widely-used social media platform. followers . Listly by Sherrilynne Starkie. Follow List.

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YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

JANUARY 23, 2018

They should also have some basic design skills to bring to marketing and communications projects. YouTube Creator Studio Video Manager to make basic video edits. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. Adobe Photoshop to edit images.

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Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

AUGUST 28, 2018

If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel. It’s pace of growth is outstripping that of more mature channels such as Facebook and YouTube. Contact me to put it to work for your company.

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Instagram Influencer Cost YouTube 247