Social Media Strategery

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing.

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Time for a Change

Social Media Strategery

I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do.

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The Many Roles of an Internal Community Manager

Social Media Strategery

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

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Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. 101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Forrester’s recent report about the growth of the market has earned plenty of blog pick up.

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Grading Social Media

Social Media Strategery

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

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My Social Media Resolutions for 2009

Social Media Strategery

Use email less (internally) – One thing I’ve realized is that if I keep answering people’s emails, people will continue to send them to me, even if I explicitly tell them that they’re more likely to get a hold of me by posting their question/comment to my internal blog, contact me on Yammer, use my internal wiki page, etc.

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Justifying the Time You Spend on Social Media

Social Media Strategery

&# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. Presumably, if I had instead been working in a spreadsheet or typing an email, neither question would have been asked.