The Realtime Report

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172
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80% of People Prefer Facebook’s Old Logo

The Realtime Report

” People Are Split on Yahoo’s New Logo. Yahoo has had six different logos since 1996, but consumers are split on its 2019 logo redesign: 58% of people prefer Yahoo’s old logo. Yahoo kept its logo the same purple color, but its font is lowercase and much denser than before.

Yahoo 103
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Created by a team of former NASA, Yahoo! It “brings direct marketing discipline” into social media, and enables scale. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, which it launched today. And of course there are analytics.

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Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

In addition, while revenue per visit has risen impressively for Tumblr, recent reports indicate traffic for the social network has been dwindling since Yahoo acquired the platform back in May 2013. Where does that leave marketers?

Tumblr 164