Waxing UnLyrical

article thumbnail

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100
article thumbnail

This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. Santa’s Workshop holds a monopoly on Christmas magic. Need/Opportunity.

Analysis 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
article thumbnail

What’s On the New Multimedia Cart?

Waxing UnLyrical

A few years ago, I sat in on a workshop by Paul M. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Pretty pictures.

Committee 100
article thumbnail

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Is Your Content Marketing Strategy Painful for Prospects?

CSR 100
article thumbnail

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. If not, the above tips will provide an excellent starting point. Very basically, always, always remember to align your business goals with your PR goals.

Strategy 220
article thumbnail

Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

Whether it’s through this blog, or my emails, or the webinars I teach, or the workshops I do, or the Social PR Posse Facebook group , or the #measurePR Twitter chat … Because I really DO care about sharing what I’ve learned and paying it forward. Here’s the thing: “selling” is not a bad thing.

Class 192