Small Business Mavericks

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Why Do I Think Mobile Marketing Is Going To Explode?

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What Do You See In Marketing For 2015?

Small Business Mavericks

In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. How about you?

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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Did You Hear From Google Yet?

Small Business Mavericks

Wireless services are expanding and increasing the ways mobile devices are used. Many experts expect wireless broadband to move into the category of a regulated utility, like electricity or phone services. When I see the number of people using their smartphones to look up something online, I think about the marketing potential.

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Video marketing is worth the investment if you know your audience.

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. You can do the same thing with in-store traffic.

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Should Marketers Look Into The Past?

Small Business Mavericks

Internet marketing is a rapidly changing scene. Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. What I Learned About Content Marketing By Analyzing 614 Posts is a quick look at the results of analyzing almost eight years of content.