Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

42 percent of American internet users over 18 actively use Wikipedia ( Pew ). In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

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Trouble in the Social Citi

Jeff Esposito

Image: Wikipedia. To me this is just Citibank talking out of both sides of their mouth while also screaming at the top of their lungs that they were the first to market with a CEO fan page. After some back and forth over the phone, their social media team had me fixed up right. He was the first major bank CEO to do so. .

Banking 48
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What BP could have done better – a counterpoint

Jeff Esposito

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Image - Wikipedia. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. BP did some things right here.