Direct Marketing Observations

MARCH 21, 2013

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Check out this image. .

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 18, 2011

The second, I will refer to this definition from Wikipedia. You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

FEBRUARY 9, 2010

Wikipedia posted its three millionth article. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. The statistics go on and on.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

APRIL 21, 2010

123people.com -123people is a real time people search tool that looks into nearly every corner of the web to find comprehensive and centralized people related information consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles. UsernameCheck.com Similar to Knowem. Facebook.com/help/?safety-Facebook

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

JANUARY 19, 2010

As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 1, 2010

wikipedia) Ironically, look at this “other&# definition: In Western usage, the meaning of guru has been extended to cover anyone who acquires followers, though not necessarily in an established school of philosophy or religion. Do you know what the definition of a guru is? A guru ( Sanskrit : ????)

Social Media 180

Social Media Wikipedia Exercises Meeting 180