Waxing UnLyrical

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. Why: Jay Baer applies the age old question to social media marketing. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.

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Good Storylines Make For Great Fundraising

Waxing UnLyrical

Phillips Fox [Public domain], via Wikimedia Commons. Vipin Shri is a Manhattan-based digital marketer and start-up consultant. He is currently the marketing manager of CauseVox , a fundraising & crowd funding platform for nonprofits and social good causes. Storytelling can be found in everything.

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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ], via Wikimedia Commons. Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. Blogging Best Practices: How to Get More Blog Readers. Optimizing WordPress Excerpts for Maximum Clickability.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. That’s no longer the case.

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Permission to Be Human

Waxing UnLyrical

And that’s what we need to remember about marketing, PR, social and Comms in general. Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons. That’s what Princess Di, Katrina, 9/11 and so on brought out in all of us. Every now and then we connect over the big stuff.

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Thursday Roundup: Twitter Tips

Waxing UnLyrical

Image: Pasquale D’Silva [Public domain], via Wikimedia Commons. 15 People Every B2B Marketer Should Follow On Twitter. Infographic: How Twitter affects the stock market. 6 Tips to Grow Your Twitter Followers. I hope you’ve enjoyed these Twitter tips and maybe even learned a thing or two.

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