Small Business Mavericks
JANUARY 30, 2015
We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. Small Business Internet Marketing case studies case study guidelines credibility story marketing' Everybody loves a story — and a case study tells a story.
Small Business Mavericks
OCTOBER 30, 2015
Keep in mind that long-form content is not the only way to approach content marketing. White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. We recommend a mix of long-form and short-form content.
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Small Business Mavericks
NOVEMBER 30, 2015
In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.
Small Business Mavericks
OCTOBER 8, 2011
It’s clearly the best value for the money in the tablet PC market. E-book marketing has always been good, but it just got better – thanks to the Amazon Kindle Fire. You can watch videos, listen to music, download your favorite apps, read e-books and store all of your entertainment on Amazon’s cloud.
Small Business Mavericks
JUNE 3, 2015
The white paper on technique analysis? Marketers use freebies to get people out of the crowd and into the sales funnel. People do love freebies — but if they don’t think the freebie is worth the trouble, there’s a good chance the freebie will be ignored. Why analyze technique?
Small Business Mavericks
OCTOBER 23, 2015
Have you noticed that content marketing is currently trending toward long-form content? White papers. Marketers Destroyed the Short Form. In 2011, most blog marketers were encouraging their clients to post frequently with short-form content. Books and e-books. Then, everyone started doing it. What changed?
Small Business Mavericks
MAY 20, 2015
But the best thing about case studies, from a marketing standpoint, is the fact that the content is your own. Your customers, your business, your product or service are all combined into a unique piece of content that can be fuel for generating more content and search engine optimization. Case Studies & More Content.
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