Sherrilynne Starkie

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Free white paper: key trends of 2013

Sherrilynne Starkie

Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Paid vs. earned content.

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Do lead forms actually work?

Sherrilynne Starkie

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? I think this group, as marketing pros, tends to participate more. I recently ran a poll of my Facebook Group members about online forms. Sixteen per cent had done so in the last month.

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It’s changing the way marketing departments think and work. PLEASE LIKE MY FACEBOOK PAGE.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Email marketing goes social. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Download the whitepaper here. VISIT MY FACEBOOK PAGE.

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Social media in call centres

Sherrilynne Starkie

Content marketing delivers sales leads. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo). ” Related posts: Reuters, Rogers and social dashboards.