Janet Fouts

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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. All good right? Yes and no. Schedule it in Sprout Social or Hootsuite and you’re done.

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Community management and content creation

Janet Fouts

Some CEO’s can’t create content either, and they let their marketing person do it for them. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Not always. Community managers?

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7 steps to an effective social media plan

Janet Fouts

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Videos, white-papers, industry knowledge and expertise? Evaluate your market.