Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

OCTOBER 23, 2009

I was at HP from 2004 to 2007 and one year I was fortunate enough to be a judge at the company’s OneVoice marketing awards. Amongst the brochures, trade show tchotchkes, and web site designs that I was asked to evaluate was a table of hardbound, commercial quality books produced with HP’s on-demand printing technology.

Google 113

Google Web 2.0 Library Buy 113

Socialized

JULY 3, 2009

The effect of the use upon the potential market for, or value of, the copyrighted work. The right, and the ability, to freely share information is such a cornerstone of Web 2.0, that I think most conference organizers and speakers in the Web 2.0/social The nature of the copyrighted work. Some may, some may not.

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

Socialized

MARCH 26, 2010

And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year. There comes a time in the life of every hot software product’s life (whether a Web 2.0 The Yelp iPhone app alone had around 1.25

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Socialized

MAY 19, 2010

Togetherville is also the Web 2.0 It is designed to deliver to marketers an elusive group of big spenders. They encourage introverted behavior and the partial/total substitution of real world personal relationships with their online equivalents. version of the Happy Meal toy.

Social Networking 216

Social Networking Privacy Journal Web 2.0 216

Socialized

OCTOBER 24, 2009

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. A Facebook Fan Page can be a useful part of the social media marketing mix, but expectations should be realistic. Web Business Fan Pages.

Facebook 199

Facebook Tips Web 2.0 Retail 199