Direct Marketing Observations

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Where do Web 2.0 ideas start?

Direct Marketing Observations

marc meyer social media web 2.0 Tags: Web 2.0 start ups.

Web 2.0 148
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The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

Social media from a channel usage standpoint within their organizations had nothing really to do with marketing activities, recruiting and vetting of candidates in HR, addressing the needs of customers or monitoring the activities of competitors. social media geoff livingston toby bloomberg enterprise b2b social media marketing Fortune 500.

Web 2.0 122
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Using Twitter to grow your business-Webinar

Direct Marketing Observations

Use Twitter as part of your firm’s marketing mix. Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. BrianSolis.com is among the world’s leading business and marketing online resources. Use Twitter to engage and support your customers.

Twitter 148
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What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0 Especially when it basically was relying on traffic fueled ad dollars. Frankly I have to agree with him.

Company 183
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Selling Social Media

Direct Marketing Observations

Now the flip side of this story is that I have a friend who is in sales for a medium sized enterprise web 2.0 Tags: sales social media marc meyer marketing and sales selling social media social media sales social media solutions. The engineer could not answer the question either and asked if they could email me the answer.

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What happened to the Ah-Ha moment?

Direct Marketing Observations

But as social media has evolved and Facebook now has it’s 500 millionth user, the web 2.0 In the “social media&# beginning, your effort to have conversations equaled a great experience because the expectations were so low and there just weren’t a lot of people in the space.

Web 2.0 152
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When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.