Waxing UnLyrical

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Yet when we are all going to have to live, and work, and live, in a virtual world for the foreseeable future, not doing this is also not an option. What to do?!

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Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

The #BreakingStereotypes campaign gained a lot of attention in the virtual world. Ancita Satija Guest Posts Marketing Social Media Twitter #BreakingStereotypes arranged marriage matchmaking TrulyMadly' What do you think it will take for it to gain traction offline in what is still a fairly traditional society? .

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? Brian Meeks used to make his living in the virtual world of Second Life, where he built spaces for corporate clients under the name Ecocandle Riel. I wish them ill. I pay for Spotify. It is worth $4.95

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When Twitter Gave Me Howler Monkey Angst

Waxing UnLyrical

I considered all sorts of examples that could illustrate why this DM was worse than a marketing plan based upon offending 80% of the population, just so the remaining 20% would feel special. Brian Meeks used to make his living in the virtual world of Second Life, where he built spaces for corporate clients under the name Ecocandle Riel.

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