Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Capability to create one-to-many video montages with a 24-hour expiry (“My Story”). Text and video chat capabilities.

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Waxing UnLyrical

FEBRUARY 10, 2016

If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. What is Heart Marketing?

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Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. Leave it to me to doubt humanity.

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Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Image by Diggity Marketing via Unsplash, CC0. Influencers and brand.

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Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 4, 2019

Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. When you make a video, it’s an advertisement. When your customer makes the video … it’s a gold strike.”. She is an experienced marketing and communications expert.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). Rise of the social photobooth and video jukebox.

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Waxing UnLyrical

JUNE 17, 2019

Social video has moved from nice to necessary. So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. Guest Post by Dan Farkas.

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Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. In addition to the video embedded here in the post , I’ll offer some additional tips, guidelines and rules of thumb that I’ve found to be quite helpful in my vlogging experience. What is the goal with the video post? They each have their own unique voice, style and approach to video posts. I say, “Yes!”.

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. His findings are pretty illuminating.

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Waxing UnLyrical

MARCH 12, 2012

I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. She said, “It was clear to me that this video was a story-telling exercise, and stories, by definition are personal and take a particular point of view. is critical to their cause.

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Waxing UnLyrical

DECEMBER 13, 2012

The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). Make a video and hawk it to the Facebook accounts of all your friends and family. Borrow or hire a professional camera and find someone who knows how to edit video.

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Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience.

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Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Sometimes, that pro-bono relationship can help transform an agency’s culture. It did for Strategic America (SA).

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Waxing UnLyrical

DECEMBER 14, 2015

3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5.

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Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. content!), the June #measurePR chat followed suit. As did Samantha M. :

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Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” 5.

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Waxing UnLyrical

JULY 12, 2013

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. There are so many facets to what he did, and how he continues to market the book, it’s a bit mind-boggling. Or several. I mean, what a great line.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

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Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Can your content plan survive on 6-second videos? In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business.

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Waxing UnLyrical

NOVEMBER 30, 2016

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. The video shows a group of guys playing wheelchair basketball, followed by a refreshing glass of Guinness. Relationships are solid gold to a marketer. Who’s doing it right?

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Waxing UnLyrical

MARCH 28, 2014

Give or take, this is more or less what we as marketers are dealing with, when it comes to reaching our audiences. They want to talk to their friends, share silly cat videos , and gossip communally about what may have been in store for Will and Alicia had tragedy not struck. So how are you. I know my answer. What’s yours?

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Waxing UnLyrical

JUNE 22, 2016

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Facebook Instant Articles. Apple News.

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Waxing UnLyrical

JANUARY 3, 2013

This app allows you to upload photos and videos from their smartphone and share them with your friends on Facebook and Twitter. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. A large part of marketing is about gathering and analyzing information.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program.

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Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

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Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

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Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. Understand the touchpoints.

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Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Benefits v.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

OCTOBER 21, 2016

i.e. photos that give a different perspective, videos that add new context (maybe even grabbed from one, overall, long video… look at how you can repurpose just one video shoot!), 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. 2:45-3:45 pm, White River H. Also on Sun.,

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Waxing UnLyrical

APRIL 25, 2012

In terms of integrated marketing communications (IMC), I believe Red Bull is still applying an above the line (ATL) and below the line (BTL) approach for its communication strategy. These could then uploaded on YouTube, followed by sharing on Facebook and Twitter; To engage the audience further, Red Bull could have run a video contest.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

NOVEMBER 4, 2015

Video to go. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. Pretty pictures.

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Waxing UnLyrical

DECEMBER 21, 2011

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. It’s a cute video, albeit without much arm-shaking and leg-waggling. I love flash mobs – who doesn’t, right?

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Flash Mob Flickr Retail Campaign 182

Waxing UnLyrical

JUNE 2, 2011

One was a framework for some video; with a partial script for the first such video based on work they had done for a previous client. This led to the video concept (all well and good), a customer relations improvement idea which we implemented and, from what I saw, the consultant pitching two entrepreneur publications.

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