Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133
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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -. Be the better brand.

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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99
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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

We’d love to develop an entire issue on your client including an interview with your CEO, several other members of the leadership team and a feature video that will run online. The convergence of PR, marketing and advertising has only worsened the issue. It’s marketers who view this as another extension of native advertising.

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. A celebrity’s video goes viral and she’s wearing a shirt with your logo on it? Here are three key takeaways for anyone creating content for their brand: Do your own research.

Content 50
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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. "Markets do not want to talk to flacks and hucksters. ." What makes them so effective? They're honest. They're random.

Twitter 106