Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I saw a video recently that resonated with me. Another potential role had me working full-time on a video gaming client – as a big nerd, this was pretty attractive.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

FEBRUARY 2, 2012

Companies with a primary social goal of adding new fans/followers, or of gaining views on a video, are missing the point. ” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JULY 18, 2011

These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them. Businesses don’t usually experience flat demand throughout the year.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

APRIL 5, 2012

” Look around you, on billboards, postcards, digital banners, restaurant place mats, business cards – wherever there is paper, plastic, video or audio paid for by an advertiser, chances are that it won’t be long before you see and hear words telling you how terrific some brand is. What’s the solution?

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

APRIL 11, 2011

.&# If you have a spare 20 minutes, check it out: So, here’s why I got a little… animated… then scrapped the rest of the Monday Morning Reads post and focused on this video: On one hand: Spurlock’s talk is entertaining, interesting and, well, funny. Here’s my take… The “Opportunity&#.

Film 279

Film Hosting Company Project 279

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I saw a video recently that resonated with me. Another potential role had me working full-time on a video gaming client – as a big nerd, this was pretty attractive.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397