Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. At the time it was the #1 most viewed video of all time on YouTube (waaay before Gangam Style).

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

JULY 7, 2011

I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that. As I said to a friend yesterday: a week ago if I wanted to video conference for free, I had one choice, today I have three. In essence, give us more control. And so it goes.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 22, 2013

If you don’t believe me, maybe you’ll believe someone with a lot of Twitter followers: (if you can’t see the video, click here ). Are you serious?! It made me queasy just looking at it. It’s sort of like cheating on your taxes, it catches up sometime.and for what? You’re better than that.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

FEBRUARY 21, 2012

For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 26, 2011

But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? What if the headline is “8 ways to make 1 million dollars using Twitter&# bet that would get shared. What happens when your audience clicks on it and finds worthless or dangerous information.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Don’t shy away from pictures or video or even vlogging. Audiences have no shortage of media to consume, pictures and video help tell the story. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. When your building content, you’ve got to remember not to be blinded by the demographics. What to Consider When Building Content. Guess what? The same is true of content.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 1, 2011

All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. As funny as it is, this video doesn’t really address the measurement issue, it sort of goes round and round in a comical way.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 29, 2011

One thing I do like about the format is that “paper&# has images, video and its in color. The background on the webpage can be customized, but I have heard some feedback from others that the look is cluttered. I don’t personally feel that way, but I can understand the criticism. I find it to be fairly engaging.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 6, 2012

Create a variety of content types, including video, photos, slides. He started off vlogging (video blogging) with profanity-laden, but passionate, videos about wine. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. He is also an author.

Tips 175

Tips Hubspot Engineering WordPress 175