Adam Sherk

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Or stand over the fax machine feeding through one press release at at time. Ever been involved in something like this on either side, although I hope not as extreme?

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers schema.org article, video and organization markup are particularly important, and the new itemList markup for section pages has potential too. Simply put, that stuff works.

SEO 100
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Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Do the videos add value or are they more executive fluff?

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But do the expanded results apply to the embedded news and video listings in the SERPs? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 113
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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video). And the most fun to do award (yes, I’m giving out awards now) goes to the media relations gone wrong video. News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO. The Fastest and Slowest News Sites in 2012.