Adam Cohen

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. This includes web pages, banners, ads, emails and in some cases video.

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Billboard Yourself

Adam Cohen

RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization. Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Related Posts.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. This includes web pages, banners, ads, emails and in some cases video.

Content 100
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On Facebook and the Death of Etiquette

Adam Cohen

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Micromarketing: Relationship Marketing Through Advocacy (5).

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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On Facebook and the Death of Etiquette

Adam Cohen

Forget “interruption marketing” for a minute and think about how people interact on a regular basis. We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Let’s face it. Etiquette is a lost art.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I’m even more enamored with the video EMC produced to tell the tale. Thanks for letting us share our story via your blog, Adam. Thank you LD – this is tremendous insight and I’m grateful you shared EMC’s story here. Share and enjoy, and feel free to leave questions for Len in the comments.