Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Knowing that people are searching for their tribes will help you in your understanding of market segments. Think of Wal Mart or Astroturfing.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

APRIL 12, 2010

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. There’s nothing wrong with it.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

OCTOBER 12, 2010

UGC (user generated content) can, in some cases will, bring the big brands to their knees. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&#

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

AUGUST 9, 2019

Content resets every day and UGC (User generated content) is the clear winner. It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement. Or that more than 250 billion photos have been uploaded to Facebook?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

MARCH 12, 2010

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. 7) Amplicate collects similar opinions in one place; making them more likely to be found by people and companies. Kinda fun. Watch this one year walk/beard grow time lapse and smile when it’s done.

Sites 182

Sites Social CRM Social Media Proposal 182