Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.

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How to Identify Your Own Top Trends of 2009

Adam Sherk

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

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Make the Most of Your Retweet Buttons

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); Related posts: NBC Targets Local Markets on the New Digg. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA.

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. This type of mini-campaign allows a more fluid level of resource commitment than a larger, more traditional PR campaign may require.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Widgets and badges. Blogger and influencer outreach.