Techipedia: Tamar Weinberg

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Maybe it’s on Twitter. Let’s take a look at the similarities. Maybe it’s on a forum.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Bing’s equivalent is called “Submit URLs”.

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Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem ‘unnatural’ or appear to be from spam or low quality sites. Put the URL of the website where you want to disallow the links that are pointing back to your site. Click on “Configure my Site”. Click on “Disavow Links”.

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When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

Social media “experts&# recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t cross promote to Twitter (offer a different incentive on Twitter). Therefore, it’s a force to be reckoned with.

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