Sherrilynne Starkie

JANUARY 23, 2019

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. The post Marketing graphics as easy as pie!

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Marketing LinkedIn Instagram Twitter 191

Sherrilynne Starkie

AUGUST 10, 2013

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Twitter for companies. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Source: Ambassador. Related articles.

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B2B Content Trends Marketing 370

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Twitter for companies.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

JUNE 15, 2013

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Twitter’s Biz Stone speaks. Fireworks Factory on Galiano Island. Related articles.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. All emoji are equal on Twitter. — SS. — SS.

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Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. Now its becoming more accessible to marketers too.

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News Tools Facebook Reddit 150

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Should Twitter get rid of retweets?

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Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. New website for publishers from Twitter. Follow List. Embed List.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter struggles with Fake News issue. Not so much. Google to tell us the good news for once. Brands will follow the money.

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News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Listly by Sherrilynne Starkie. Happy New Year! Jan 03, 2018.

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Sherrilynne Starkie

DECEMBER 27, 2013

Me or Twitter founder Biz Stone. Infographic: B2B content marketing trends. Featured Headline Twitter Biz Stone infographic' I saw this cute tool on Visual.ly and decided to try it out. I wondered who was more Twitterific? He beat me hands down. Still, we seem to have a bit common. Instagram or Vine?

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B2B Trends Instagram Features 336

Sherrilynne Starkie

AUGUST 8, 2018

This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. There are other options to share Twitter content on Facebook, but they’re not as easy. There are other options to share Twitter content on Facebook, but they’re not as easy.

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API YouTube Data News 150

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. 10+ Marketing Predictions for 2019 From Top Marketers. New Year…new you for content marketers.

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Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. .

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Newsletter Team Twitter Features 170

Sherrilynne Starkie

JUNE 16, 2013

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. Facebook Adopts Twitter’s Golden Child: The Hashtag. Featured Headline Marketing Facebook Hashtag Twitter' Related articles.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

FEBRUARY 17, 2013

Ottawa’s Twitter top 20 for 2012. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. via @listly.

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Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

FEBRUARY 22, 2018

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. .

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HootSuite Training Compete Skills 191

Sherrilynne Starkie

APRIL 24, 2018

However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Social media consultants are not masters of the dark arts. They are strategic advisors.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. They need to have SEO expertise and digital advertising know-how.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. Related articles.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JANUARY 16, 2012

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. VISIT MY FACEBOOK PAGE.

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Picasa Engineering Privacy Google 304

Sherrilynne Starkie

AUGUST 19, 2013

Top Twitter trends for 2011. Marketing Social Media banner ads Marketing and Advertising native advertising' Related posts: Instagram or Vine? Are professional communicators normal? Related articles. Infographics: 10 Things You Didn’t Know about Online Contests. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

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Advertising Comparison Travel Survey 273

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. What are you doing with video in your marketing programs?

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Google API Microsoft LinkedIn 123

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. Keeping up is not easy. It takes time and resources. You’re going the wrong things.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Content marketing is king. Marketing to Boomers on Mobile? It’s a vast group of more than 14.5

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. Successful social media marketing to Moms. It should be a fun session and I hope to see everyone there on July 21st. related posts: Schmoozfest 2011 United Way Ottawa. My social capital in Ottawa.

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. Social Media Marketing: The basics every business needs to know (morethanleads.wordpress.com). Do legal marketing professionals require a seat at the table? Related articles.

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Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

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Survey Advertising Study Software 150

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Think long-term.

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Blogger Brands Tips Influencer 367