Janet Fouts

JULY 8, 2010

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? Twitter is getting into the game and offering discounts tweeted through an account called @Earlybird. Does it work?

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Twitter Discount SMS Airlines 127

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. Red Bull on Twitter. Redbull gained a big following over the last 6 months on Twitter, particularly in the last 30 days. Keep consistently creating engaging content as part of your marketing program. ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Efficient right?

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

OCTOBER 18, 2021

For more than 25 years, Roberta Matuson, president of Matuson Consulting , has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. Connect with Roberta on: Twitter.

Microsoft 163

Microsoft Consultant Conversation LinkedIn 163

Janet Fouts

JULY 4, 2020

Coupling her global marketing, branding, communications, and diversity and inclusion experience, with a deep passion for social entrepreneur and leadership development, she has led key efforts to address the digital divide and build a sustainable enterprise in Senegal, West Africa.

Project 144

Project Training Education Engineering 144

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

MARCH 28, 2021

Often, in marketing and politics especially, “authenticity” just doesn’t ring true. Authenticity, it’s one of those words bandied about a lot, isn’t it? It’s added like frosting or showers of glitter to create a feeling of trust and familiarity. Get the book! Authenticity Reawakened. Connect with Vicki. Instagram. . .

Authentication 155

Authentication Resources LinkedIn Instagram 155

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs. Find Michael on Instagr am , Twitter , LinkedIn or Faceb ook too!

LinkedIn 103

LinkedIn Influencer Buy Groups 103

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. mindful social social business mindfulsocial Social Media Twitter'

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

AUGUST 3, 2011

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. Sign up for a free Twitter account. Finding Twitter chats. or Hashtags.org. or Hashtags.org.

How To 195

How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

JUNE 2, 2011

I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). I did a little rough surveying of my Twitter friends and it seems there are really only a few ways people make the decision to follow or not follow on Twitter. Those days are over chum.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

AUGUST 3, 2015

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Thank you Twitter! Twitter cards. These things are effective!

Analytics 70

Analytics Eventful Metrics Twitter 70

Janet Fouts

MAY 30, 2012

On the one hand it’s got the best features of Twitter like immediacy and fast moving conversations with the added plus of being able to direct conversations to channels (Circles) of people who are actually interested in that topic and exclude the ones who could care less. It’s Twitter on steroids. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JUNE 11, 2020

Through his speeches, seminars, consulting, and writing, Mike teaches important techniques that allow individuals and organizations to be more appreciative, authentic, and effective with others and themselves. Find Mike Across social media: Website. Facebook.

Authentication 155

Authentication Collaboration Consultant Team 155

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. Find him on Twitter , Google+ or read more from him on his blog: Sword and the Script.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Jana Messerschmidt VP of Business Development & Platform Relations, Twitter. Everyone on the panel uses Twitter regularly. Using Twitter’s advanced search find people working in the places you want to be. I moderated this panel of tech rockstars. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

AUGUST 13, 2011

However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Choosing your networks.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

APRIL 13, 2018

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. So does Google, Facebook, Twitter and so many others.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

APRIL 27, 2014

I’m a digital marketing strategist. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing. The organization has given out over 8500 loans to start their own businesses and for the Devadasis, a way to stand proud as entrepreneurs.

Consultant 139

Consultant Startup WordPress Education 139

Janet Fouts

JANUARY 4, 2011

I really do think this is important stuff, and that’s probably what Guy Kawasaki means when he calls people Twitter Nazis , I’ve said it before and I’ll say it again. Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Look to Twitter. Look to Twitter.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

MAY 12, 2015

You don’t have to use Twitter to join Periscope. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Create your username.

Video 70

Video Avatar Social Graph Twitter 70

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. As companies like the Gap try on different social promotions like check ins on Foursquare group coupons Facebook and Twitter, it will be intrusting to see which they adopt.

Foursquare 132

Foursquare Brands Retail Small Business 132

Janet Fouts

DECEMBER 27, 2011

Some of them I know in person, but many I know through their blogs and Twitter personas. She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. Shelly owns marketing and branding agency V3 Integrated Marketing. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

AUGUST 1, 2012

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. I used to say this to people about Twitter, and now I find people have exactly the same issue with Google+. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities. (I

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13. What attendees want are dynamic panels and forward thinking keynotes full of material they can take home and put to use.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” Some CEO’s can’t create content either, and they let their marketing person do it for them. A smart CXO at least talks to the community manager to discover what content needs to be created to suit the market.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that. Well, first because it’s just rude and second because it’s stupid. .

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

JULY 19, 2011

Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter , but trust me, it almost never happens until you’ve put some effort into your Twitter presence. It does not do itself. Social media is work. It’s good work. It’s important work.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

MAY 11, 2011

I’ve seen company bloggers who try to pick whatever is trending on Twitter and talk about it so they show up with the trending conversations. may not be reaching their intended market very well. In addition posts to the trending topics attract more spam than almost anything else on Twitter. A butterfly!!!&#.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? You may want to start by searching only blogs, or only Twitter or videos for example. Gather links for their Twitter, Facebook, Google+, Linkedin profiles at a minimum.

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

APRIL 18, 2014

Better awareness of the needs of your market. Knee jerk reactions to a flame war on Twitter are not going to make things better. Thought leaders listen first and act thoughtfully and with more than average insight. How does mindfulness manifest in a social business? With a little focused attention you’ll quickly see the benefits.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

JUNE 14, 2011

But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet and learn from the master and it certainly won’t guarantee the success of your fundraising initiative. Twitter Efficiency – Janet Fouts ( Social Media Coach ). July 12 – 1 pm PT. Register Here: https://www3.gotomeeting.com/register/730428078.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Klout scores now show up in the Twitter streams of those who use Seesmic and some other apps. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

DECEMBER 14, 2011

Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Look for questions about features your customer base would like to see and be the first to bring it to market. You’ll find a community of other people working in that very same space participating in social media somewhere.

Company 148

Company Social Media Policies Guidelines 148