Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. Connect with her on LinkedIn.

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Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

MAY 13, 2019

You could be trending without ending, and for the wrong reasons. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Check out for experts, vocal critics, trends, news, etc. These and more you can find in the right groups/communities.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

DECEMBER 7, 2015

However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.” Facebook Ad Conversion Tracking for Smart Marketers.

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Consultant Banking Trends Review 100

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

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Authentication Brands How To Review 125

Waxing UnLyrical

JANUARY 6, 2014

Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Top Marketing Predictions For 2014. Wishes for a Simpler Time. and shares her wishes for you in the new year.

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Consultant Resources LinkedIn Trends 231

Waxing UnLyrical

AUGUST 28, 2013

If you are out to sell to your audience, don’t lecture them on industry trends. Add a new twist on a much-discussed topic or push an emerging trend that hasn’t caught fire yet. Susan Rubin is a marketing specialist at Cision , where she manages its webinars and events , among other activities. Pick a Theme.

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Eventful Tips Consultant Survey 230

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. Lifehacker.com appeals to fiercely independent people who are also on-trend and readily able to embrace the term hack as the shortest path from A to B.

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Flickr Trends Buy Brands 194

Waxing UnLyrical

NOVEMBER 24, 2014

Laura Click explores this trend in her Thanksgiving post from last year. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Why: Planning and executing your online marketing strategy can seem overwhelming.

Consultant 177

Consultant Flickr Resources Communities 177

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business. Technology Trends Powering PR Storytelling.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While tweets by the IBM team reached a lot of folks on Twitter, the company did poorly when it came to the related hashtag ( #IBMFlashMob ) trending.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why it’s Essential You Monitor Trending Content. Give Your Content Marketing a Human Face. Why: “Repurposing content in a way that creates value works great. ” 3. 11 Sure-Fire Ways to Get Millennials Reading Your Blog. ” 6.

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Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Saying goodbye to bad habits? Any goals?”. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

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Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 29, 2013

Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

MAY 28, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Conference Analysis Research Upcoming 211

Waxing UnLyrical

JUNE 14, 2018

It can be achieved if you work in marketing, sales or business development. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years. You are worthy of a raise if your work has helped the company gain a return on investment.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

NOVEMBER 2, 2017

PR’s use of images in content marketing and social must be equally guarded. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. This is an important point: A5 Measuring gender in PR must now begin.

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Research Advertising Questions Communities 193

Waxing UnLyrical

SEPTEMBER 18, 2013

She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JANUARY 3, 2012

The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. ” And not in your eyes, but in the eyes of the market you’re targeting. To some, social media marketing is as foreign a landscape as the dark side of the moon. Differentiation is the name of the game.

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

MARCH 19, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Training Privacy Applications Social Media 211

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

APRIL 17, 2012

And Princeton Review has capitalized on that trend. the market leader, for dominance in the industry. Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. Goodbye market advantage, hello losses for Princeton Review.

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Review Brands Industry MySpace 214

Waxing UnLyrical

AUGUST 3, 2016

Some trends can’t be measured in the short-term. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. #measurePR. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016.

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

SEPTEMBER 13, 2012

Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

APRIL 25, 2012

In terms of integrated marketing communications (IMC), I believe Red Bull is still applying an above the line (ATL) and below the line (BTL) approach for its communication strategy. For example, things that Red Bull could have done better: #givesyouwings is trending on Twitter and the company is doing a great job with it.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

MARCH 16, 2012

Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Flickr 205

Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Content marketers need to be more like meteorologists than fortune tellers. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Its effects are cultivated, complex and cumulative.

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Conference Construction Consultant Training 100

Waxing UnLyrical

MAY 10, 2017

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

OCTOBER 21, 2011

Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Tools Flickr eBook Analysis 183

Waxing UnLyrical

JULY 12, 2011

Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Klout Journal Flickr ROI 173