Small Business Mavericks

SEPTEMBER 12, 2014

Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Probably the most important thing about marketing is knowing who your audience is. There’s a lot of noise out there, and many marketers are saying the same things.

Content 119

Content Marketing Small Business Trends 119

Small Business Mavericks

JULY 22, 2014

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

Marketing 122

Marketing Small Business Applications Strategy 122

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

APRIL 2, 2014

It seems that this trend will not let up any time soon. Small Business Internet Marketing April Fool''s Branding jokes marketing' Even news organizations are getting in on the act. There’s nothing wrong with having a little fun, but what if your joke goes too far ? I think we’re all in for the long haul now.

Discount 101

Discount Marketing Class Small Business 101

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. It’s also a great way to utilize an offline marketing event for online purposes.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

FEBRUARY 10, 2012

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. When it comes to marketing, many of the good old-fashioned strategies still work. If you are doing business internationally, traditional marketing strategies are limited.

Strategy 93

Strategy Marketing Fashion Small Business 93

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? But the Internet offers novelists and publishers a new tool for marketing and publishing. Actually, plenty of small businesses are using the Internet for innovative marketing. What are you doing to pan for the gold in Internet marketing?

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

AUGUST 24, 2012

Many new online marketers get the impression that it’s a one-time event. If you are marketing in an industry that sees a lot of flux and change, then you should revisit your keyword list more often. The best online marketers keep an eye on current search trends. Nothing could be further from the truth.

Research 107

Research Trends SEO Engineering 107

Small Business Mavericks

AUGUST 5, 2013

Here’s what you should be thinking about from a marketing perspective. Just as older people starting the soap watching trend and continue to watch soaps, 18-24 year olds have their own trends. Will you start using social media more and transferring your marketing dollars to online marketing as opposed to TV?

Nielsen 122

Nielsen Facebook Trends Social Media 122

Small Business Mavericks

SEPTEMBER 9, 2013

It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Twitter Trends – Look for trending topics. Market Research hashtags research search Twitter'

Research 101

Research Twitter Tools Hashtag 101

Small Business Mavericks

DECEMBER 29, 2014

One of the trends in online marketing is the increasing use of video. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video marketing is worth the investment if you know your audience.

YouTube 146

YouTube Adwords Content Wireless 146

Small Business Mavericks

JUNE 12, 2011

If there is anything the Web has taught us it’s that you can’t really predict what trends will be the leading trends in five or ten years. And no one knew that social media marketing would become as important as search. Google didn’t come along until 1998. So what will happen in the next five years?

Facebook 161

Facebook Trends Engineering YouTube 161

Small Business Mavericks

FEBRUARY 10, 2015

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native Advertising 2015 trends digital advertising native advertising' What Is Native Advertising?

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

OCTOBER 4, 2012

Google Trends – Google took two products (Google Trends and Google Insights for Search) and combined them into one all new Google Trends product. Free to use, you can see how important keywords have trended over time. Google Trends will tell you. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

MAY 8, 2014

This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving. Click the share button to follow, join, or share the conversation.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

SEPTEMBER 18, 2013

Your goal is to gather information you can use in your marketing, information that is actionable. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

JANUARY 22, 2012

There is one trend in society that smart marketers are starting to use to their advantage. That trend? So how are marketers using this to advantage? That was a novel way to connect two social media platforms for marketing purposes. The prominent use of cell phone cameras.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

FEBRUARY 4, 2014

One of the growing trends in the online space for e-commerce websites is to attach a blog to the site and promote the products in your store. This might be effective, but it will likely only appeal to shoppers who are already in the market for your products. It likely will not appeal to the broader market.

Sites 98

Sites Small Business Engineering Trends 98

Small Business Mavericks

JUNE 7, 2013

There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. You are likely to perceive social media marketing as primarily a link building exercise when, in fact, it isn’t. So what is it? Audience Engagement. You are building relationships.

SEO 98

SEO Exercises Social Media Engagement 98

Small Business Mavericks

APRIL 15, 2015

It makes you authority and it also is an excellent marketing strategy for your business. There are many ways that creating e-books will benefit your business, and we are still in the beginning of the trend. Like all trends, this one might pass, but it won’t pass without making a deep impact on the way we get information.

FAQ 70

FAQ Case Study Apple Reputation 70

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook talks about trending topics and their influence on news feed rank — August 2014. Social media marketing is a constantly fluctuating adventure, isn’t it? It’s challenging, but meeting that challenge is what marketing is all about. Thanks, Chris Crum, for putting all that work into this!

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

AUGUST 15, 2014

To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.” But Pigeon may end up being what it’s known by since it does seem to fit the trend. Local Internet Marketing google update local local search SEO'

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

APRIL 5, 2012

Ask and AOL probably think the opposite as their share of the search market gradually diminishes. as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago. For new businesses, search engine optimization has to be a major component of their initial marketing efforts. However, Yahoo!,

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

JULY 8, 2011

Google Trends. Twitter Trends. There’s probably gold in those tweets. Google Alerts. Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? You should. Blog Catalog. Google Wonder Wheel. Your Facebook wall.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

JUNE 25, 2014

If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. 29% use social media to find reviews on products or follow trends. Social Media Marketing isn’t a myth, but it isn’t a magic potion either.

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

OCTOBER 29, 2012

When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. Take advantage of the guest blogging trend by choosing the best blogs in your niche, writing great content that will benefit their readers, and you will enjoy the benefits that this online marketing opportunity brings.

Reputation 101

Reputation Small Business SEO Trends 101

Small Business Mavericks

MARCH 11, 2013

One growing trend with content publishing online is the institution of the paywall. If you publish content to display your expertise in your niche, you should consider that a marketing expense. Many publishers are opting to put premium content behind a paywall and charge subscribers for access to that content. Financial Times.

Small Business 93

Small Business Publishing Consultant Cost 93

Small Business Mavericks

OCTOBER 2, 2012

That is, they are following the current trend in online web design to appeal to its audience in hopes that it will maintain that audience and keep them coming back for more. This is really what every online web property should be doing. Web design is not an exact science.

StumbleUpon 93

StumbleUpon Trends Social Media Sites 93

Small Business Mavericks

SEPTEMBER 20, 2012

One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. A push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting.

Notification 93

Notification SMS Mobile Trends 93

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. If it doesn’t perform as needed, what are your options?

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

OCTOBER 16, 2011

Will it be one of those social media powerhouses that cannot be left out of your social media marketing plan ? At this point, it’s anyone’s guess, but upwardly moving trends are a good sign. Is it destined to be on everyone’s recommended site’s list? Which way will StumbleUpon fall?

StumbleUpon 98

StumbleUpon MySpace Social Media Trends 98

Small Business Mavericks

MAY 30, 2012

Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. As a website owner you are probably familiar with a daily, weekly and monthly trend. Small business owners cope by either working harder during busy times, or hiring casual staff.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

NOVEMBER 23, 2011

This weekend is the weekend that every Internet marketer and every offline marketer will be looking at to determine the state of the economy overall and the state of their business. If these trends are any indication, this could be another record year, but which day will be the biggest shopping day of the season?

comScore 93

comScore Trends Marketing Small Business 93

Small Business Mavericks

MARCH 31, 2011

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Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MARCH 29, 2011

5 Current Internet Marketing Trends With Staying Power » Can You Be Too Personal? Online marketers have been saying for a long time that if you include personal messages in your social media, then you’ll be received a lot better by your audience.

Case Study 87

Case Study Press Release Adwords Small Business 87