Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones. Magazine reading time down 77.5

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Be On Trend. TikTok is a fast-moving community and trends come and go quickly. As continuing Tik Tok trend, people love recreating trending videos. Remember to recreate your video in your own style and brand voice to ride this trend. Tik Tok influencers are powerful.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Be On Trend. TikTok is a fast-moving community and trends come and go quickly. As continuing Tik Tok trend, people love recreating trending videos. Remember to recreate your video in your own style and brand voice to ride this trend. Tik Tok influencers are powerful.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. 5G, AI and Robotics top CES 2018 trends to watch. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Jan 11, 2018.

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News Google Statistics Trends 262

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. million times. Set up no-obligation chat.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

FEBRUARY 10, 2020

He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market. Fieldwork was conducted between October 19 and November 18, 2019.

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Survey Compete Forums News 259

Sherrilynne Starkie

APRIL 24, 2018

However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise. Social Media Marketing Expertise. Social media marketing is a specialty profession.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. (See See Invest in PR tools below.). Keep current. Contact me!

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News Policies Reputation Consultant 243

Sherrilynne Starkie

NOVEMBER 3, 2013

YouTube introduces trends. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Viral Videos. Looking Deeper at Viral Videos.

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Video YouTube Trends Features 386

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. In this episode he outli nes the most useful features to look for in an influencer marketing software product.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

MAY 6, 2019

I expected to see a stronger trend against using forms. I think this group, as marketing pros, tends to participate more. The trend I’m seeing among the general population is that the use of lead forms is on the wan. The results of this poll surprised me, but I guess it shouldn’t have.

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Sherrilynne Starkie

DECEMBER 27, 2013

Infographic: B2B content marketing trends. Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Instagram or Vine? PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Twitter Biz Stone infographic'

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B2B Trends Instagram Features 336

Sherrilynne Starkie

JANUARY 24, 2019

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode. This episode is no different. Shel and Ike Piggott discuss how to (and how not to) use push notifications.

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Notification Privacy Issues Influencer 230

Sherrilynne Starkie

NOVEMBER 5, 2018

Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us.

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

AUGUST 19, 2013

Top Twitter trends for 2011. Marketing Social Media banner ads Marketing and Advertising native advertising' Related posts: Instagram or Vine? Are professional communicators normal? Related articles. Infographics: 10 Things You Didn’t Know about Online Contests. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

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Advertising Comparison Travel Survey 273

Sherrilynne Starkie

OCTOBER 17, 2018

It’s news to keep marketing and communications professionals ahead of the curve. Coke’s marketing misstep in New Zealand. I guess Coke has never heard of the concept of using focus groups to test marketing. The night that YouTube went dark. YouTube experienced a global outage affecting users around the world.

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YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

OCTOBER 25, 2018

Messenger is becoming an essential marketing and communications channel. Using different methodologies and definitions of false news, all three reports find that the overall volume of false news on Facebook is trending downward. This powerful youth-centred platform is often overlooked as a channel for marketing communications.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. A social media consultant has the tools and knowledge to track progress and analyze and understand trends. Keeping up is not easy. It takes time and resources. Understanding and managing an ever-expanding set of digital channels can be a 24/7 process.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. Follow List. Embed List. Google shelves Adwords. Jun 27, 2018.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 8, 2018

This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work? As marketers, we too need to adapt constantly to leverage video content. Subscribe by clicking here. .

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API YouTube Data News 150

Sherrilynne Starkie

DECEMBER 31, 2014

And the convergence of owned, earned and paid media drives this trend. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It’s changing the way marketing departments think and work.

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Content Committee How To Curation 282

Sherrilynne Starkie

NOVEMBER 26, 2017

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn keeps getting better and better for marketers and sales professionals. Struggling to keep up with social media trends and innovation? Pinterest introduces QR type codes.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

DECEMBER 7, 2013

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Content marketing: feeling ripped off? Featured Headline Marketing'

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

OCTOBER 23, 2012

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. IABC “Trends 2013?

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Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

JUNE 16, 2013

Facebook says it’s planning to introduce more features going forward including trending hashtags and deeper insights. Featured Headline Marketing Facebook Hashtag Twitter' However, the new function does make it a lot easier to find and understand the focus of conversations taking place. Related posts: Facebook news today.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

FEBRUARY 5, 2018

Do you have the skills necessary for marketing success today? Are you keeping on top of digital trends? The 18-page ebook is a comprehensive guide to digital marketing skills development. Keeping up to date with skills, tools and trends can be challenging. In the digital world the only constant is change.

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eBook Skills Marketing Training 32

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Driving this trend is the widespread availability of high-quality digital video. Canadian ad spend is expected to grow by 2.3 More than half, 52.2

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Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. ’ I’ll facilitate a discussion of current social media trends for businesses and organizations. Successful social media marketing to Moms. With ‘Are you social?’

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

NOVEMBER 10, 2012

Key trends: Stronger focus on ‘right of centre’; less on ‘left of centre’ ones. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. There’s a feeling now that it’s OK to support the monarchy and the military, for example.”.

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Social Capital Policies Research Reputation 391

Sherrilynne Starkie

SEPTEMBER 17, 2012

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

SEPTEMBER 23, 2013

This trend does not bode well for PR, a female dominated profession. Related posts: Real beauty sketches: cynical marketing ploy? In general men and women receive similar amounts of mentoring, but the results are not parallel. This article was originally published on Thornleyfallis.ca. Are we really equals? Related articles.

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Wikipedia Influencer Skills Project 275

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? It covers general marketing and communications know-how and describes the activities and services a social media consultant delivers. Getting up-to-date skills, tools and trends can make the difference.

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eBook Social Media Consultant Skills 69

Sherrilynne Starkie

MAY 6, 2014

In February, Mayor Watson trended on Twitter with his forthright tweet in support of LGBT rights. Mayor Watson will be recognized at the IABC Ottawa 2014 Excel Award Gala on Thursday, May 15, 2014 at the National Arts Centre, the largest gathering of the year for Ottawa’s communications, marketing and creative design community.

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Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Marketing Tourism Content management systems Meeting 284