Jeff Esposito

JULY 18, 2012

Sure CEOs should know what is going on within their company and marketing or communications department. But I would argue that for the most part, CEOs have more on their plates than what is trending in their business and that they should care more about pluses on their P&L sheet rather than +1 on Google+.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. No, not the conference attendees, but rather the social media landscape.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

APRIL 11, 2011

Last month I was starting to see a bit of a trend and reading about HelpAttack! Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. more and more, so I wanted to see what it was all about. How did the Jimmy Fund get into the social media space?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

OCTOBER 13, 2010

That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). He is also a co-founder of the PR industry blog PRBreakfastClub.com , where he writes about issues and trends affecting the communications and marketing industries.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 27, 2010

Hopefully this trend continues in the future. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive – I love how AdAge highlights another benefit of hiring a PR agency. Social media is something that an entire organization hold stake in.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. This article hits on some really cool trends and happenings in the space across the Globe. So with that, I will stop rambling and deliver you this week’s edition of Five for Friday.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 23, 2013

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. Ability to Make Things #Trending.

Hotels 39

Hotels Sports Trends Statistics 39