Janet Fouts

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What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. People who like to take surveys sign up to take surveys, but is that really your actual market? Listening mindfully.

Strategy 111
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What’s the right balance of personal and professional in social media?

Janet Fouts

I’ve seen company bloggers who try to pick whatever is trending on Twitter and talk about it so they show up with the trending conversations. may not be reaching their intended market very well. In addition posts to the trending topics attract more spam than almost anything else on Twitter. A butterfly!!!&#.

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Trending Sources

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My bestseller and the next book is on the way!

Janet Fouts

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

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Social Media–What Do I Do With All This Data?

Janet Fouts

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that? Say thank you.

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7 steps to an effective social media plan

Janet Fouts

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

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The amazing phenomenon of the #beme app launch

Janet Fouts

Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Yes, it’s that hot.

Trends 70
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Have we got our head in the clouds about the value of online community?

Janet Fouts

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Wanna know the most recent news, trends or information rich blog posts? People go there to relax, swap stories, play games and see pictures of their cousin’s kids.