Direct Marketing Observations

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Here’s some perspective for you.

Trends 221
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Trending Sources

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Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

Recently in a MIT Sloan Management post, I read the following in regards to business value in creating social media content: How can businesses and others reverse this trend and reap more enduring benefits from social media? Then they rinse and repeat, right? For starters, it will take a fundamental change in focus. What do the people want?

Content 100
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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. The conversations, have been lost.

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Twitter is Starting to Jam

Direct Marketing Observations

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. The bottom line? Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic.

Twitter 179
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Twitter Isn’t Really a Network Anymore…

Direct Marketing Observations

Call it the great migration of marketing to Twitter. The early adopters also fell into this trend as well. Second, the usage changed from a vehicle or platform for dialogue, to a vehicle or a platform to talk at people. Relationships were not as important as a RT of a link. A funny thing also occurred along the way as well.

Twitter 185
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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams?

Questions 196