Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Don’t feel that you always have to be in sessions. Conclusion: Worth it.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

DECEMBER 4, 2017

Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Before too long, we started to see traditional marketing approaches re-emerge as social media companies began to look for ways to generate revenue. Say goodbye to the honest campfire circle. What’s next?

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

APRIL 13, 2011

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. In fact, they were featured in the New York Times just a day before this news.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. From my personal go-to toolkit, my data sources could include Google Trends – think search data, similar sites, and geo-demographics. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). However, that’s just the beginning.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

SEPTEMBER 29, 2010

This is becoming more and more important as the early adopters who have built large followings become the focus of more and more attention from marketers – not only will the returns be greater from focusing on niche influencers in terms of success ratio; those people have more credibility within those communities.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. You’ll have seasonality; you’ll have spikes driven by announcements and launches; you’ll have marketing promotions.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. That became my passion. I’m still not done learning.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. That became my passion. I’m still not done learning.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some of these trends are existing and ongoing; others are new. I grouped the trends into five themes: Silo-busting.

Trends 417

Trends Social Media Curation Reputation 417

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397