What Moneyball Teaches Digital Marketers About Winning
Buzz Marketing for Technology
SEPTEMBER 27, 2011
Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. When everyone’s way isn’t working for you, find your own path.
Let's personalize your content