Buzz Marketing for Technology

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. When everyone’s way isn’t working for you, find your own path.

Marketing 225
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Email this to a friend?

B2B 206
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take …. Share this on Reddit. Stumble upon something good?

B2B 198
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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B 205
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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

Research 208
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? is that accurate?

Microsoft 235
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Trust is hard to come by these days

Buzz Marketing for Technology

So what does this mean for marketers and for major brands in an era of social media? Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company. Well 2 things ….