Atom Thought

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Social Media Marketing- Short Term or for Ever?

Atom Thought

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. Not for Social Media Marketing!

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Recession? Not for Social Media Marketing!

Atom Thought

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

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Trending Sources

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3 Hidden KPIs for the New Age CMO!

Atom Thought

As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. But: Are you happy with just the increasing trends of traffic (all sources)? 3 Hidden Brand KPIs for the New Age CMO! You can perhaps see an increase in overall traffic and pageviews! Is that enough? What are.

Trends 185
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Group Buying! Game Changer or Not?

Atom Thought

So, today there is no trend in terms of which type of Group Buying site will prosper in future- hyperlocal or Gadgets! Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! The challenge will be to innovate in terms of new products and services.

Buy 203
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The Ultimate Online Social Experience!

Atom Thought

I have also observed the trending of reactions very closely, which began as news, evolved to provide helplines, and a few live descriptions of events, to now analysis. Not for Social Media Marketing! Online Reputation Management- Part 1 2 Million ONLINE Leads Market for BFSI Sector in India! World's 1st NRI Video Talent Hunt!

Wikipedia 113
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Recession? Not for Social Media Marketing!

Atom Thought

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!