Small Business Mavericks

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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. For e-mail engagement, the lodging and travel sector leads the way with a 56.7%

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Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

As more and more small business owners take up social media marketing , applications have been developed to make that process easier. A part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Marketers who do that well report the best results.

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Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. So are we, as businesses and as marketers.

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Tablets dominate travel and local. So now for the million dollar question: What are marketers to make of this? Tablets have a slight edge on books and reference materials. Use it wisely.

Mobile 101
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Don’t Overlook What Only Your Business Can Do

Small Business Mavericks

Social media marketing tends to have a global outlook, but it is built on a local foundation. Time zones are a symptom of modern technology because when you didn’t travel fast, you didn’t need to have them. Online marketing gets global, because the internet spans all over the globe.

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Why Might Yelp Want SeatMe?

Small Business Mavericks

Travel companies. Local Internet Marketing directories local business local marketing small businesses yelp' By offering reservation management services, many of those local businesses can get better leverage on their Yelp listings. Types of companies that could benefit include: Restaurants. Auto rental companies.

Directory 101
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5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

Have you tried any of these offline marketing techniques? You may have to travel, but by developing relationships with people in your industry, you could find great networking opportunities. And billboards are a cheap form of advertising compared to many other types of offline marketing.