Jeff Esposito

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Perception Versus Reality

Jeff Esposito

Traveling back from a kids amusement park based on fairy tales only made it that much better. Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing.

Travel 42
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Would you trust this man with your kids?

Jeff Esposito

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches. While the clown and cartoons creep me out, I say bravo to you McDonald’s.

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Help Wanted – PR Pro for Department of Winter

Jeff Esposito

Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. Travel is a must between our offices in the North Pole, Vermont, Maine, Colorado as well as some urban area’s for snow day celebrations. Interested parties should email Kris@northpolehappo.com.

Travel 24
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Five for Friday

Jeff Esposito

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media. How was your week, any big weekend plans?