Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

OCTOBER 30, 2012

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. I see things through the eyes of a user, not just a marketer, trainer or speaker. Why was this?

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

OCTOBER 28, 2012

And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local Nixel updates to their smart phones. At the bare minimum, this would keep visitors alerted who aren’t using social media.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Akamai Marketing

NOVEMBER 10, 2011

There are certain audience segments where people have carved out niches for themselves, particularly in travel, Moms and B2B spaces. How can we use social media to support existing mediums and marketing channels? Social media is more than a marketing channel, it really is a culture, a different way of looking at communication.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

But, if you’re a travel blogger, then your frequent flier status probably is significant to your influence. Kred asks you to verify the source of the offline Kred, which I can appreciate; though I’m not sure how they evaluate the documentation you send in. Not so much.

Klout 177

Klout Comparison Influencer Airlines 177