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B2B Marketers Are Humans, Too

Convince & Convert

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. IBM Using Chocolate to Capture African Market. src = [link]. }. Webcasts |. Podcasts |.

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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

White Papers. Transportation, Aerospace. Looking for possible supplier of marketing collateral. Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. e-Commerce.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

Most of the projects came in for A leading manufacturer and marketer of major home appliances… or This company is one of the world’s most respected leaders in the premium alcoholic drinks business or better yet international humanitarian charitable organization. White Paper: Social Networking Primed To Go Mobile (0).

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Counterparts of the Paris Basin ORRI Agreement duly executed by ZEF.

Writtent Blog

Reporting to Parliament on the outcome of the 15-16 October summit, European Council President Charles Michel said that the EU welcomes a close relationship with the UK, but not in a scenario where the UK wants access to the single market and at the same time diverges from EU standards and regulations here.

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How Do Logos Matter to You?

Bare Feet Studios

He has a successful business and several white papers on the specialty of “credibility based logo design.&# He has found it can increase conversion rates by two four times on the home page. He emailed me today talking about how this impacts social web brand building and I offered to create a poll.

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Should You Monitor Social Media Behavior at Work? | Bare Feet Blog

Bare Feet Studios

UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase?