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How Instagram Has Taken Over Tourism Marketing

Pixlee

These popular sights have long been the fodder for traditional destination marketing strategies. . But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. The mountains of Cape Town.

Tourism 40
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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. Let’s talk.

Travel 94
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard. Breckenridge.

UGC 59
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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. In just 2018 alone, we created over 429 ad sets with varying targets.

Travel 102